Why Slow Down SoMa?

The intersection of 15th and Main Street is one of the busiest and most important pedestrian and cycling crossings in SoMa. Families, students, cyclists, and visitors use this stretch daily to dine, shop, and gather. Yet, speeding traffic creates real safety concerns and discourages walking and biking.

That’s why SoMa 501 and the Slow Down SoMa Committee — Heather Davis (AMR), Jack Sundell (The Root), Shelley Green (The Green Corner Store), and Arlton Lowry (Few) — are launching a pop-up traffic calming project during Fiesta en SoMa on October 3.

The project will feature:

  • A temporary street median, created with large planters, to visually narrow lanes and calm traffic.

  • Painted bike lanes to improve cyclist safety and visibility.

  • Beautification with greenery to make the area more inviting for everyone.

Together, these improvements will test strategies that make Main Street safer and more welcoming.

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Benefits of Slow Down SoMa

Projects like this bring:

  • Safer crossings by reducing speeding and highlighting pedestrian right-of-way

  • Better cycling infrastructure, encouraging active transportation and healthier lifestyles

  • More walkability that supports local businesses and neighborhood vitality

  • Community pride through volunteer participation and creative placemaking

  • Greener, more beautiful streets that showcase SoMa’s personality

How You Can Help

  • Friends in SoMa enjoying Loblolly in Downtown Little Rock

    Volunteer

    Join us during installation October 3 during Fiesta en SoMa. Sign up here:

    Volunteer
  • SoMa in Downtown Little Rock

    Sponsor a Planter

    Full Planter Sponsorship – $500
    Your name or business will be featured on a planter for maximum visibility during Fiesta en SoMa and beyond for the duration of the pop-up

    Half Planter Sponsorship – $250
    Share the sponsorship with another supporter and see your name proudly displayed.

    Quarter Planter Sponsorship – $125
    Perfect for individuals or families who want to be part of making SoMa safer and more beautiful.

    Or give what you can and be a Slow Down SoMa Supporter recognized on social media and on our website.

    Donate

Share Your Voice: Help shape future improvements by taking the pre-survey.